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The Virtual Bookcase : Shelf World Wide Web

Interesting sites, web servers, web clients, techniques, programming for the web.

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Out there on the Internet is a wealth of information about your target customers--information that will let you focus on your market and your business more profitably. Online Market Research is a valuable collection of this data, and you couldn't find anyone better qualified than John Lescher to teach you the tricks of the trade. Don't worry if either the Internet or Market Research is a foreign realm to you. John Lescher does a beautiful job of making both easy to comprehend, with step-by-step examples that show you precisely how to work though the research process.
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Reviews (2) and details of Online Market Research : Cost Effective Searching of the Internet and Online Databases

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A review of the 100 "best" (commercial) online databases. Each entry describes the database and contents, as well as noting search capabilities and topics or searches that you might think are included, but aren't. Some interesting trivia is included, alongside contact information and a rough idea of search charges. Major topic areas covered are news, business, company information, law and government, science, medicine, technology, intellectual property, social sciences, and general reference. copyright Robert M. Slade, 1996
(Review by Rob Slade)
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Reviews (1) and details of The Online 100: Online Magazine's Field Guide to the 100 Most Important Online Databases

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The first reading in the preface asks, "Why Another Book About HTML?" The book does not provide a good answer. The HTML (HyperText Markup Language) tutorial is acceptable, as a basic introduction, but nothing to write home about. The content is reasonably accurate, but there is a signal lack of example code for given elements. (There are samples of code for entire pages, but this does not really explain the difference between using an "alt" tag and not using it.) The general format of the book has illustrations of overheads on the top of the page and explanations below. In some cases, detailing specific tags, this works, but many times it is simply a wasted half- page. While Tennant insists he is only including the most useful tags,... Rest of this review on the detail page
(Review by Rob Slade)
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Reviews (1) and details of Practical Html: A Self-Paced Tutorial: Includes Macintosh and Windows Disks Containing Practice Exercise Files (Internet Workshop Series, No. 6)

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The computer world spawns more "instant experts" than any other field of human endeavour with the possible exception of child-rearing, and most such posers are intensely irritating to those who do know what's going on. So why do I applaud Gaskin's reference work for them? For one thing, as the title would suggest, it's funny. Mostly the rolling eyes muttering "how true, how true" variety of funny, but very funny nonetheless. To go further, I have to explain the book. This volume is actually a dictionary. A dictionary is funny? Yes, when each definition (one to a page) is defined, in turn, by a guru, a "cheerleader," and a cynic. (These "experts" have been graphically personified by Randy Jones, and I was please to see, however brie... Rest of this review on the detail page
(Review by Rob Slade)
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Reviews (1) and details of Poser's Guide to the Internet and World Wide Web (Poser's Guides)

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There are some nuggets of good advice for Internet publicity in this book. They tend to be buried in other material, and there is a lot to wade through to find them. The recommendations also tend to be of the "thou shalt not" than the "thou shalt" variety. In addition, many sections of text, as well as numerous screen shots, get reused in the course of the book. In spite of the problems, it is obvious that O'Keefe knows how to use publicity to good effect since what he has convinced Wiley to publish (and, presumably, readers to buy) is a 400 page pamphlet advertising his services. copyright Robert M. Slade, 1996
(Review by Rob Slade)
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Reviews (1) and details of Publicity on the Internet
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