Book details of 'Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business'
|Title||Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business|
|Author(s)||Lynda Resnick, Francis Wilkinson|
|Publisher||Broadway Business |
Back to shelf Business and Management
The Virtual Bookcase Reviews of 'Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business':
Reviewer Koos van den Hout wrote:
An honest book about honest marketing. Yes, they exist! I have no experience in marketing but the honesty and openness in this book surprised me. Lynda Resnick has real-world experience with marketing very different products such as Teleflora, Franklin Mint, POM Wonderful and Fiji Water and she tells the inside story on how those products were marketed. An honest story about her failures and her successes. With up-to-date advice on how to be aware of what can happen to your brand on the Internet and how to advertise in modern media. At the same time she tells how time-honoured ways of marketing like give-aways are very important.
A great book.
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