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Book details of 'Seven Keys to Effective Web Sites, The'

Cover of Seven Keys to Effective Web Sites, The
TitleSeven Keys to Effective Web Sites, The
Author(s)David Sachs, Henry H. Stair
PublishedJune 1905
PublisherPearson Education POD
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The Virtual Bookcase Reviews of 'Seven Keys to Effective Web Sites, The':

Reviewer wrote:
According to authors David Sachs and Henry Stair, effective Web sites are 1) visually appealing; 2) valuable, useful, or fun; 3) current and timely; 4) easy to find and use; 5) intuitive to navigate; 6) involving and responsive. They demonstrate their points by showcasing more than 100 Web sites and analyzing how they implement these key factors. The authors discuss many of the tradeoffs involved in Web design, showing how items must be prioritized depending on the site's purpose. The result is enlightening reading for anyone who owns or maintains a Web site of any type.

Reviewer Rob Slade wrote:
Most Web books contain pages and pages of screen shots, simply filling space. At first glance, this one appears to be different. The authors do point out that you are the one who has to define "effective". But it is telling that the first "key" is "visually appealing". The seven points covered are all to be taken seriously, and the brief introductory content behind each does have some valid ideas. However, it becomes difficult to see what the pages and pages of screen shots tacked on to the explanations have to say in support of the points. So, in the end, we are again left with pages and pages of screen shots. copyright Robert M. Slade, 1996

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