Book details of 'Startup : A Silicon Valley Adventure'
|Title||Startup : A Silicon Valley Adventure|
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Amazon.com info for Startup : A Silicon Valley Adventure
The Virtual Bookcase Reviews of 'Startup : A Silicon Valley Adventure':
Reviewer amazon.com wrote:
The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he
would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer.
It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen
computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting
goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company,
battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more
compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a
real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really
works within a small startup, read this book!
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