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Review:
You have an intense deep-seated interest in something, be it sporting goods or public relations or ice cream or rock music. You grit your teeth, amass the requisite funding, purchase a computer and other necessary equipment, and start a business that will allow you to sell your passion to others. You know everything there is to know about your chosen product or service. But you know nothing about budgeting, strategic planning, tax rules, cost-benefit analysis, payroll, and the other financial fine point of business. You need Herbert Spiro's Finance for the Non-Financial Manager, now available in a completely revised fourth edition.
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Book description
Here's your chance to capitalize on the Internet economy by clearing out your basement or cashing in on your hobby. Teaches you the ins and outs of marketing online, improving graphics and text, and protecting yourself from fraud. Use chat rooms and Web pages to spread the word about your auctions. Use online payment services and build a dependable reputation. Author Greg Holden shows you step-by-step how to mine eBay's 50 million registered users for profit--and possibly even a new career.
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