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Book description
From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.* From the team that created the buzz around the word "metrosexual"* Businesses--from automobiles to cosmetics--are implicated in this change* The flipside of Faith Popcorn's EVEolution
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Reviews (1) and details of The Future of Men

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Review:
Do your change initiatives come unstuck? Here's help! Change is one of those notoriously nebulous concerns that companies have a hard time managing. For most companies, change is a mysterious thing -- sometimes it happens, most of the time it doesn't, and nobody really knows why. Rich Reale takes the mystery out of the change process. In this book he breaks down the requirements for sustainable change into twelve manageable principles. Each chapter is supplemented with real-life examples, making the change concepts something that managers can actually use when facing day-to-day change management challenges. The twelve principles have been assembled into a practical guide that bridges the gulf between the technical and... Rest of this review on the detail page
(Review by Joan Adams)
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Reviews (2) and details of Making Change Stick: Twelve Principles for Transforming Organizations

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Book description
The Travels of a T-Shirt in the Global Economy takes the reader on a fascinating, around-the-world journey to reveal the economic and political lessons from the life story of a simple t-shirt. Over five years, business professor Pietra Rivoli traveled from a Texas cotton field to a Chinese factory to a used clothing market in Africa, to investigate compelling questions about the politics, economics, ethics, and history of modern business and globalization. Using the story of the t-shirt to illustrate the major issues of the globalization debate, this uniquely entertaining business book offers a surprising, enlightening, and balanced look at one of the major topics of our time. Download Description Learn about world trade from a t-shirt in t... Rest of this review on the detail page
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Reviews (1) and details of The Travels of a T-Shirt in the Global Economy : An Economist Examines the Markets, Power, and Politics of World Trade

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Book description
Unfortunately, most of us have little sense of our talents and strengths, much less the ability to build our lives around them. Instead, guided by our parents, by our teachers, by our managers, and by psychology's fascination with pathology, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Chair of the Gallup International Research & Education Center, have created a revolutionary program to help readers identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. At the heart of the book is the Internet-based Str... Rest of this review on the detail page
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Reviews (1) and details of Now, Discover Your Strengths

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Book description
"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.THE GOOGLE STORY is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutio... Rest of this review on the detail page
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Reviews (1) and details of The Google Story