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Review:
For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his seminal Marketing Management is considered the most widely used volume among all MBAs.) Even with all these publications, and a consultation/seminar practice aligned with firms such as AT&T, IBM, Michelin, Shell, and Merck, Kotler never committed to paper his popular theories concerning the ways in which executives and their managers should approach their real-life marketing programs. Until, that is, Kotler on Marketing. Comprehensive yet clear, this new compendium finally synthesizes Kotler's vast... Rest of this review on the detail page
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Reviews (2) and details of Kotler on Marketing : How to Create, Win, and Dominate Markets

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Book description
This book shows you: How to manage the self in a team How to create working partnerships How to recognize potential for the 'surprise' fit How to encourage interdependence between members of a team How the team should fit into the organization 'A team is not a bunch of people with job titles, but a congregation of individuals, each of whom has a role which is understood by other members. Members of a team seek out certain roles and they perform most effectively in the ones that are most natural to them.'
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Review:
In Winners, Losers & Microsoft, two top economists punch some big holes in the government's antitrust case against the software behemoth. Stan J. Liebowitz and Stephen E. Margolis argue that government lawyers are dead wrong to say that consumers are being forced to accept inferior standards and high prices because of Microsoft's hegemony. With some well-documented and original research, the authors conclude that Microsoft is as successful as it is for a simple reason: good products win. "Whether they are lowly mousetraps or high-tech networks, better products prevail in the marketplace. People choose what they want, and what they want survives, at least for a while," they write. The authors also challenge the economists who believe that wh... Rest of this review on the detail page
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Book description
Today's leading visionaries discuss the future of information technology How will E-commerce and E-consumers interact in 2020? What will the relationship between man and machine, man and information, and information and machine mean for future generations? The Invisible Future assembles an elite group of 17 business and academic leaders to answer these and many other fascinating, strategically critical questions. The original essays they provide are as provocative and as powerful as the topics they discuss. This wide-ranging collection offers tactical insights into the future of technology and computing. Essential reading for executives engaged in strategic planning, and anyone interested in the future of technology, The Invisible Future in... Rest of this review on the detail page
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Review:
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: ma... Rest of this review on the detail page
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