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Book description
Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z "There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." –Tom Peters, author of In Search of Excellence and The Circle of Innovation "If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about." –Sergio Zyman, author of The End of Advertising as We Know It "This classic and highly respected thinker has brought together the most important ideas from old... Rest of this review on the detail page
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Reviews (1) and details of Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

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Book description
What do Coca-Cola, McDonald’s, IBM, Microsoft and Virgin have in common? They have all launched new branded products that have failed - spectacularly and at great cost. "Brand Failures" looks at how such disasters occur. It looks at those brands that have launched with the help of multi-million dollar advertising campaigns and then sunk without trace. Matt Haig recounts classic examples from every era of branding including more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice. Some of the brand disasters covered are: Coca-Cola (New Coke), Chevy, Fender, Harley-Davidson, IBM, Microsoft, McDonalds’s, Mr. Donut, Perrier, Pets... Rest of this review on the detail page
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Reviews (1) and details of Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

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Review:
With the stock market breaking records almost daily, leaving longtime market analysts shaking their heads and revising their forecasts, a study of the concept of risk seems quite timely. Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.
(Review by amazon.com)
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Reviews (3) and details of Against the Gods: The Remarkable Story of Risk

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Book description
Kovacich and Halibozek offer you the benefit of more than 55 years of combined experience in government and corporate security. Throughout the book, the authors use a fictional global corporation as a model to provide continual real-world challenges and solutions. New and experienced managers alike will find a wealth of information and practical advice to help you develop strategic and tactical plans and manage your daily operations.* Contains real case examples to illustrate practical application of concepts* Thoroughly covers the integration of physical, computer and information security goals for complete security awareness* A handy reference for managers to quickly find and implement the security solutions they need
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Reviews (2) and details of The Manager's Handbook for Corporate Security: Establishing and Managing a Successful Assets Protection Program, First Edition

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Book description
Developments in IT and e-commerce, large-scale mergers and acquisitions, andincreased outsourcing all suggest that operational risk exposures are substantialand growing. In recent years, bankers and financial professions have recognizedthe crucial and growing importance of operational risk management, and thefield is currently undergoing a surge of innovation and development. In thisauthoritative, up-to-date book, Operational Risk, leading operational riskmanagement expert Carol Alexander brings together contributions from theworld's leading experts to identify today's best practices for measuring andmanaging operational risks, and assessing them in the broader context of allrisk.
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Reviews (2) and details of Operational Risk: Regulation, Analysis and Management