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Praise for Buzz "Buzz is ‘step-ahead marketing’ at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It’s pure dynamite." –Kevin Lane Keller E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth "As the authors so enthusiastically show, every marketer wishing to create a hot product today must first create a powerful wave of buzz. And as they do so authoritatively demonstrate, that buzz must be authentic–cultivated from the ground up via real experiences." –B. Joseph Pine and James H. Gilmore coauthors, The experience economy "When Marian Salzman enters a room, she sucks... Rest of this review on the detail page
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Reviews (1) and details of Buzz: Harness the Power of Influence and Create Demand

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Book description
From one of America's foremost business historians, a penetrating and engaging look at the qualities that create great entrepreneursEntrepreneurs, even more than inventors, are essential to American business. While inventors produce ideas, entrepreneurs get things done, build the markets, make ideas reality. But what creative talents do the legendary American entrepreneurs share, and what can you learn from them about business success? Using lively character sketches and company stories, University of Rhode Island professor and author Maury Klein analyzes how innovators from Andrew Carnegie to Bill Gates triumphed over perennial challenges in planning and strategy, production, operations, staffing, and sales-and transformed entire industrie... Rest of this review on the detail page
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Reviews (1) and details of The Change Makers: From Carnegie to Gates, How the Great Entrepreneurs Transformed Ideas into Industries

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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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Reviews (1) and details of Scenario Planning: The Link Between Future and Strategy

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The companion follow-up to one of the bestselling Six Sigma books ever published An alarming number of Six Sigma projects are failing--not because of misuse of Six Sigma's statistical tools but because of internal politics and poor communication between team members and the rest of the organization. The Rath & Strong's Six Sigma Team Pocket Guide helps team leaders and members reverse this trend, explaining the interpersonal and political skills needed to make each Six Sigma project a success. Written in the "pocket guide" format that proved so successful with the first Rath &Strong guide, and based on the firm's popular Six Sigma training workshops, this handy reference will show Six Sigma team leaders and members how to: Get buy-in and c... Rest of this review on the detail page
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Reviews (1) and details of Rath & Strong's Six Sigma Team Pocket Guide

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From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets. From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty-two case studies por... Rest of this review on the detail page
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Reviews (1) and details of Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands