Book details of 'The Future of Men'

Title	The Future of Men
Author(s)	Marian Salzman, Ira Matathia, Ann O'Reilly
ISBN	1403968829
Language	English
Published	September 2005
Publisher	Palgrave Macmillan

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From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.* From the team that created the buzz around the word "metrosexual"* Businesses--from automobiles to cosmetics--are implicated in this change* The flipside of Faith Popcorn's EVEolution