Book details of 'Telecommunications'

Title	Telecommunications
Author(s)	Stacy A. McConnell, Linda D. Hall, Gale Group, Dun & Bradstreet
ISBN	0787630055
Language	English
Published	July 1999
Publisher	Gale Group

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Reviewer Rob Slade wrote:
Telecommunications, for the purposes of this reference, covers eighteen Standard Industry Classifications (SICs). (The newer North American Industry Classification System codes are not used due to business inertia, but a conversion table is provided.) This casts a somewhat wider net than some might suppose, including radio and television broadcasting and movie production. As one might assume from the classification system, the content is based on US activity, although international enterprises have a bearing both on technical and business aspects. Chapter one is a general overview, looking at history, a terse set of only four biographies of "pioneers," projections for various technologies, and a quick review of industry leading companies. Chapter two gives snapshot business statistics by industry category, while three presents financial norms and ratios. The largest section is chapter four, a company directory. The companies listed are then ranked by sales and then employment in chapter five. Chapter six looks at mergers and acquisitions, which are fast and furious in the telecom sector. The choice of associations, in chapter seven, is rather odd. While all of the companies listed earlier are American, the groups come from all over. In addition, there seems to be a very high proportion of outfits like the "Hogan's Heros Fan Club." The list of consultants seems to be limited to the US and Canada in chapter eight. Entitled "Trade Information Sources," chapter nine comprises periodicals of various types with some listing of associations, and even a few books. There is no distinction between these types, so entries must be read carefully for clues. Chapter ten lists trade shows, but not completely. As one example, of the Comdex "family" of shows, only Comdex/Egypt and Comdex/Rio are listed. An extensive index is followed by the SIC/NAICS-NAICS/SIC conversion guide. While one can sympathize with the desire to keep this work within manageable limits, the exclusion of non-US companies is regrettable, especially considering the international nature of telecommunications today. Much of the material is based on self-reporting, and therefore you won't find any surprises within. At times there are obvious gaps, while in other places there are equally glaring duplications. Still, for those deeply involved in the business side of telecommunications this work has a great deal of value. copyright Robert M. Slade, 1999
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