Book details of 'A Small Business Guide to Doing Business on the Internet (Self-Counsel Business Series)'

Title	A Small Business Guide to Doing Business on the Internet (Self-Counsel Business Series)
Author(s)	Brian Hurley, Peter Birkwood
ISBN	1551800292
Language	English
Published	February 1996
Publisher	Self Counsel Press

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The Virtual Bookcase Reviews of 'A Small Business Guide to Doing Business on the Internet (Self-Counsel Business Series)':

Reviewer Rob Slade wrote:
This is the usual Internet for business guide, with, unfortunately, the usual lack of technical information and rigour and the usual lack of feel for Internet culture. This shortcoming is particularly odd for a pair of electrical engineers who we are told have been on the Internet for "over a decade". The authors have, however, distinguished themselves by providing a series of pointers to business related resources on the Internet. The layout and design of the book makes this even more useful: the URLs are contained in marginal notes, quickly identifiable when browsing and quickly accessed while reading the text. The size of the book means that it has to be fairly limited, but those resources that have been included are not always of the best quality. The bibliography, for example, highly recommends some very mediocre works. The usual myths of the advertising effectiveness of a Web page is reiterated with little mention of the need to advertise your Web page itself. For those who already know about the Internet, this book does provide a quick "checklist" guide for starting an online business venture. copyright Robert M. Slade, 1996
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