Book details of 'Drilling Down: Turning Customer Data into Profits with a Spreadsheet'

Title	Drilling Down: Turning Customer Data into Profits with a Spreadsheet
Author(s)	Jim Novo
ISBN	1929072635
Language	English
Published	August 0002
Publisher	Booklocker.com

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Book description:

Explains why marketing using customer data works, and provides step by step method to design action-oriented promotions: Why, Who, When, and How to promote.