Book details of 'The Making of the Sony PlayStation'

Title	The Making of the Sony PlayStation
Author(s)	Reiji Asakura
ISBN	0071355871
Language	English
Published	April 2000
Publisher	McGraw-Hill Professional Publishing
Publisher	McGraw-Hill Professional

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PlayStation is the hottest video-game platform going, and its $7 billion in annual sales now accounts for 23 percent of parent Sony's profits. In Revolutionaries at Sony, Reiji Asakura describes how this came about despite long odds and naysayers both within and without. Asakura gives all credit to Ken Kutaragi, a visionary executive engineer who recognized the possibilities when he first viewed Sony's revolutionary "System G" 3-D technology in 1984 and who still believes it has achieved only a fraction of its potential for launching "an entire world of computerized home entertainment." Asakura attributes much of the ongoing success to Kutaragi's reliance on more than "an engineer's point of view," noting that whenever he "came across an interesting idea, his thoughts quickly turned to how (it) could be successfully commercialized." Asakura, an economic and technology journalist based in Tokyo, is an unabashed cheerleader of the PlayStation and the people who created it, calling the product "a modern miracle" and Kutaragi "the hero of this book." But anyone curious about these incredibly popular games, which increasingly hook middle managers along with their children, should find the tale an interesting one.
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